We’ve all heard (and probably said) it a thousand times: ‘new year, new me’. This mantra means that January is a popular time to make a positive change, and for many, this means looking for a new partner or resuming their dating journey.
In our experience, the best way to be successful in the dating world (other than working with one of our expert, trained and globally accredited matchmakers, of course) is to understand all the latest dating trends.
In 2024, this meant understanding throning, freak matching and future faking, but all that looks set to change in 2025.
So, to help you date knowledgeably, we’ve put together a list of five of the top trends set to shape the dating landscape this year.
1. Swamping
This trend might not sound romantic, but the concept behind swamping is all about genuine connections.
Basically, swamping refers to partners feeling so comfortable with each other that they are happy to be their authentic selves without fear of judgment. This is a welcome trend that builds deeper, more meaningful connections. After all, if you aren’t your authentic self, how can they fall in love with you?
2. No-habiting
You’ve heard of cohabiting, but this year, more and more individuals are choosing to delay moving in with their partner.
This trend, referred to as no-habiting, is becoming more popular with those who value their personal space and independence and would prefer to wait a bit longer before moving in together.
3. Fiscal attraction
There was a time when money was not something you openly discussed in a relationship, especially with someone you were newly dating.
But this year, financial stability (including bizarrely enough, credit scores) and openness about financial situations are becoming increasingly important in relationships.
Discussions about finances are now common early in dating, especially among younger generations, with many looking for financially stable partners who earn similar salaries to themselves. This trend is being referred to as fiscal attraction.
4. Fine-wining
A playful spin on fine dining, this trend emphasises the growing search for sophistication and elevated experiences in our love lives.
As a result, this trend sees individuals proactively looking to date those who are older than them and who’ve aged like a fine wine.
5. St-ick-ing
We’ve heard a lot about people getting the ‘ick’ over the last year, so what is st-ick-ing, and how has it made its way into the dating world?
Well, this trend highlights couples bonding and choosing to stick together through their shared quirks or peculiarities, those that might give others the ‘ick’.
As we increasingly value authenticity, embracing eccentricities like this has become a way to foster deeper, more meaningful connections. For example, these shared interests could be unusual hobbies, gaming or very niche interests that others might find odd.
Are you ready to find love in 2025?
Understanding the latest dating trends is all well and good, but in order to utilise (or avoid) these trends, you need the support of an expert.
If you’re looking for love in 2025, get in touch with our team today. Our expert matchmakers will introduce you to like-minded singles and help you to build genuine connections. So don’t delay; reach out to the team and get your dating journey started now.
