Meet The Team

Michelle Begy

MD and Founder


After working with one of the UK’s largest introduction agencies, I realised that the dating world was going through another transition. Educated and successful people, like you, were bored of labour intensive online dating, had perhaps found that database matching wasn’t quite hitting the right note and wanted to be more prescriptive as to what they wanted in a partner. Whilst attraction is important, lifestyle match can be just as much so. Through listening to our clients, Ignite was born.

Content Creator and Dating Advice Guru


At Ignite Dating, we understand that finding love when you’re a busy professional can be tough. That’s why I’m working with the team at Ignite to make things a little bit easier for you. As a dating expert and creative writer, I’ll bring you weekly tips and advice on how to navigate today’s dating world, choose the perfect date venues and the how to find someone that complements your lifestyle.

Marketing Manager


With 25 years experience under my belt, I look after every aspect of marketing for Ignite. Passionate about optimising the customer journey, we are constantly developing systems that resonate with the distinct, personal nature of our service whilst hyper contextualising our communication ensuring you get the most from your experience with Ignite.

Sheree Ignite Dating Consultant



After several years working as a recruitment consultant, I wanted a change of lifestyle. Michelle and I are good friends and I loved her drive and passion, so naturally wanted to be involved when she launched Ignite. I still get excited when a client has a match and it’s great when they leave us – as that’s when we know we have done our job well.

Samantha Rowland-Jones Dating Consultant

Surrey Matchmaker


After spending almost 20 years successfully assisting and supporting her customers within their professional roles Sam now helps those with busy lives enhance their personal ones. She cares about all her clients and understands first hand what they are going through. Sam works face to face with her clients, via Skype or by email to help them achieve success in dating and relationships. Being a great listener and communicator with a passion for people has aided Sam achieve her overall ambition which is to help everyone find love and happiness just as she has.

Shelley Lawlor Ignite Dating Consultant

Hampshire Matchmaker


Having spent the previous 23 years within a military environment, in a trusted senior management role, Shelley worked alongside high ranking Officers, overseeing the delivery of a military contract. In addition, she regularly supported the planning and hosting of VIP functions, including Royal visits. Discretion, professionalism and confidentiality was imperative in her role; all of which comes as second nature to Shelley.


Michelle introduced me to my partner five months into my membership, and things are going very well. She understood my needs as a busy professional; she provided regular updates, was patient when I was too busy to respond, and where necessary, took the initiative in progressing potential introductions, but always seeking my consent before confirming any actions.

Michelle also understood what I was looking for in a partner, and has a real insight on what makes people tick, which helped enormously when assessing potential introductions.



I got in touch a few years ago, when I was new to the dating scene after being in a long term marriage of 24 years. Dating had changed considerably compared to my younger days. I didn’t want to do online dating and I preferred to go to a matchmaking company instead.

I cannot sing Ignite’s praises loud enough. They have been absolutely brilliant at helping me navigate the dating game, and given me confidence. I have met some wonderful guys. Ignite is an intuitive matchmaker, very experienced in their field. Ignite genuinely care about you and are passionate about their business. They have always been helpful and supportive and given me guidance when I have needed it. It has been a pleasure working with them.