Privacy Policy

Ignite Dating Group Ltd (“We”) are dedicated to protecting your privacy.

This policy (together with any other documents referred to in it) sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following to understand our views and practices regarding your personal data and how we will treat it.

The rules on processing of personal data are set out in the General Data Protection Regulation (the “GDPR”).


Data controller – A controller determines the purposes and means of processing personal data.
Data processor – A processor is responsible for processing personal data on behalf of a controller.
Data subject – Natural person
Categories of data – Personal data and special categories of personal data
Personal data – The GDPR applies to ‘personal data’ meaning any information relating to an identifiable person who can be directly or indirectly identified in particular by reference to an identifier (as explained in Article 6 of GDPR). For example name, home address or private email address. Online identifiers include IP addresses and cookies.
Special categories personal data – The GDPR refers to sensitive personal data as ‘special categories of personal data’ (as explained in Article 9 of GDPR). The special categories specifically include genetic data, and biometric data where processed to identify an individual. Other examples include racial and ethnic origin, sexual orientation, health data, trade union membership, political opinions, religious or philosophical beliefs.
Processing – means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.
Third party – means a natural or legal person, public authority, agency or body other than the data subject, controller, processor and persons who, under the direct authority of the controller or processor, are authorised to process personal data.

Who are Ignite Dating Group Ltd?

Ignite Dating Group Ltd is the data controller. This means we decide how your personal data is processed and for what purposes. Our contact details are:
Ignite Dating Group Ltd, 61a South Street, Oakham, Rutland LE15 6BG 
Tel: 0333 366 0640

For all data enquiries please contact our Data Protection Officer, on the contact details as above.

Why do we process your personal data?

We use your personal data for the purpose of taking steps to enter into or performing a contract for introduction services.

Personal Data Categories

With reference to the categories of personal data described in the definitions section, we process the following categories of your data:

Enquiry: Personal data (name, email, address, telephone number, age, marital status, occupation).

When you book and interview: Personal data (height, weight, education, smoking, age range of potential partners, location of potential partners, political views, income)

When you meet us for face to face interview:
Personal data (home owner, time at address, how long married/separated/divorced/widowed, any dependant children and custody arrangements, nationality, hair and eye colour, employer, hobbies, interests, personality type, income, education and what you’re looking for in a partner).

Special categories of data (country of birth, ethnic group, health history, criminal offences, strong political and religious views)

What is the legal basis for processing your personal data?

a) Personal data (article 6 of GDPR)

Our lawful basis for processing your general personal data:

Processing your personal data is necessary for the performance of a contract for services with the data subject or to take steps to enter into a contract for services

b) Special categories of personal data (article 9 of GDPR)

Our lawful basis for processing your special categories of data:
Explicit consent of the data subject.

The form of consent is:

“I consent to you processing sensitive personal data I have disclosed on the Personal Details & Interview Form to provide the introduction Service.”

If consent is not forthcoming or withdrawn, in order to perform the contract, our lawful basis for processing special categories of data will be:

Processing is necessary for reasons of substantial public interest on the basis of EU or Member State law.

More information on lawful processing can be found on the ICO website.

We require your personal data as it is a requirement necessary to enter into a contract or to take steps to enter into a contract.

How do we share your personal data?

Your personal data will be treated as strictly confidential and will be shared only with service providers who work with us and on our behalf in the performance of the contract. These may include:

• Payment Providers
• Bulk Email Providers

How long do we require to keep your personal data?

We keep your personal data for no longer than necessary for the periods and reasons shown below:

Type of record: Membership and MBTI enquiries
Retention period: No expiry date or when requested
Where is it stored? Network
Reason: Re-enquiries and marketing
Method of deletion: Deletion of personal data
Notes: The personally-identifiable elements of this data are only used for one year maximum for marketing. Thereafter, the data is only used for internal reports. Re-enquiries are common place.

Type of record: Interview Records on enquirers who did not join
Retention period: 6 years or when requested
Where is it stored? Network
Reason: Re-enquiries, deciding to join at a later date or for reference
Method of deletion: Deletion or Shredding

Type of record: Membership and activity data on members
Retention period: Two years after contract termination or when requested
Where is it stored? Network
Reason: Performance of the lifetime contract, reactivations, disputes
Method of deletion: Deletion of personal data, deletion of interview record and contract documents.
Notes: By law we have to keep basic information about our customers (including contact, identity, financial and transaction data) for six years after their last payment, for tax purposes.

Your rights about your personal data

Unless subject to an exemption under the GDPR, you have the following rights with respect to your personal data:

• The right to request a copy of the personal data which Ignite hold about you;
• The right to request that we correct any personal data if it is found to be inaccurate or out of date;
• The right to request your personal data is erased where it is no longer necessary to retain such data;
• The right to withdraw your consent to the processing at any time, where your consent was the lawful basis for processing the data;
• The right to request that we provide you with your personal data and where possible, to transmit that data directly to another data controller, (known as the right to data portability), (where applicable i.e. where the processing is based on consent or is necessary for the performance of a contract with the data subject and where the data controller processes the data by automated means);
• The right, where there is a dispute in relation to the accuracy or processing of your personal data, to request a restriction is placed on further processing;
• The right to object to the processing of personal data, (where applicable i.e. where processing is based on legitimate interests (or the performance of a task in the public interest/exercise of official authority); direct marketing and processing for the purposes of scientific/historical research and statistics).

Transfer of Personal Data abroad

We may transfer limited personal data outside the EEA to service providers of international repute.

Automated Decision Making

When head hunting for matches, we automatically exclude people who do not match the search criteria of the member on whose behalf we are searching. This exclusion is based on age, location, income, education and smoking. This means we avoid wasting your time with matches that will not meet your criteria.

Further Data Processing

If we wish to use your personal data for a new purpose, not covered by this Data Privacy Notice, then we will provide you with a new notice explaining this new use prior to commencing the processing and set out the relevant purposes and processing conditions.

Changes To Ignite’s Privacy Policy

This policy is dated 1st February 2020. Any changes we may make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by e-mail. Please check back to see any updates or changes to our privacy policy.

If you would like to make a complaint

To exercise all relevant rights, queries or complaints please in the first instance contact our Data Protection Officer using contact details above.

If this does not resolve your complaint to your satisfaction, you have the right to lodge a complaint with the Information Commissioners Office on 03031231113, via email or at the Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF, England.

IP addresses and Cookies

Cookies identify the computer you are using not you personally. On our website(s) we use session cookies to store your current session details. We may use a 30-day cookie to store a campaign or referrer that might have sent you to the site. We may also use a more persistent cookie if you logged in to the site to access your profile. We use an analytics tool to understand which website pages you are visiting and to help us improve the customer journey through the website(s) and site effectiveness. This data allows us to improve the quality of your visit and develop programmes, navigation and content that will be of interest to you.

We collect information about your computer (not your name, address, email address or telephone number) through your permanent cookie file for the purpose of assessing the effectiveness of site content and traffic. This data allows us to improve the quality of your visit.

Google AnalyticsAllows us to analyse visitor data for our marketing.
Google Tag Manager

Simplifies the process of using Google’s analytics tools.